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Jobs in sustainability – Time to get them under the spotlight?

With the glamor of modernism and a tech-enabled world, truly impactful jobs seem to remain hidden behind the curtain. Sustainability is the buzzword but how many are aware of jobs in sustainability?

In the AEC industry, bringing sustainability into construction projects has become an increasingly pivotal objective. However, a significant challenge lies in motivating the youth to recognize the urgency and potential of jobs in sustainability. We talked about the state of the UK’s infrastructure industry, and one statistic that stood out was this – just 5% of young individuals in education considered a career in construction and 37% of them ruled out the sector altogether. 

Prevailing misconceptions, safety concerns, and a lack of awareness may contribute to the complete lack of interest, but addressing this issue promptly and effectively is crucial.

Show them that jobs in sustainability are worth it!

In a recent survey conducted by market research firm Savanta and leading engineering and environmental company WSP, a similar sentiment to the one mentioned earlier was reflected. The survey, which targeted nearly 4,000 students aged 16-23 in the UK, revealed that the majority of them were uninformed regarding the availability of green jobs. “Nearly three-quarters (73%) felt uninformed of the green career opportunities they could potentially pursue when entering the world of work,” the report says. 

The survey results underscore the urgent need to bridge the information gap and ensure that young individuals are equipped with appropriate knowledge and understanding of the diverse range of green career options available to them. Moreover, this lack of awareness highlights the importance of collaborative efforts between educational institutions, industry stakeholders, and government agencies. 

So how can we take their attention towards sustainable career options?


Showcasing the tangible impact that sustainable practices can have on mitigating climate change and preserving our planet can inspire and engage young individuals to embrace jobs in sustainability and become active participants in building a greener and more sustainable future.

Proper incentives

To effectively attract the youth, particularly Gen Z, it is crucial to acknowledge their desire for better pay and their awareness of appropriate compensation. By offering competitive financial incentives, tax benefits, and networking opportunities, firms can significantly increase the likelihood of individuals transitioning into green jobs.

Credit where credit is due

Recognizing and celebrating the achievements of individuals and organizations in the green sector, highlight their contributions through awards, media coverage, and public events to increase the visibility and prestige of green jobs

Career advancement opportunities

Highlight that there are growth opportunities within the green sector. Showcase the potential for leadership positions and their entrepreneurial ventures. Emphasize the evolving nature of the field, where innovation and new technologies constantly create avenues for professional growth and specialization. 

A chance to contribute to the greater good

Another compelling aspect is the opportunity they offer to contribute to the greater good. Working in sustainability-oriented roles allows individuals to make a positive difference in addressing pressing global challenges such as climate change, resource depletion, and environmental degradation. 

When the youth get a sense of purpose and fulfillment derived from making a positive impact on society and the environment can be a significant motivating factor for individuals to seek opportunities in. Whether it is designing energy-efficient buildings, developing renewable energy technologies, or implementing sustainable waste management practices, green jobs empower individuals to align their professional endeavors with their values and actively contribute to a healthier planet for all.

Here’s a list of some jobs in sustainability-

  • Urban Planner
  • Environmental Geologist
  • Air Quality Engineer
  • Environmental Engineer
  • Sustainability Engineer
  • Landscape Architect
  • Solar Engineer
  • Energy Manager
  • Ecologist
  • Sustainability Consultant

Ultimately, addressing the lack of awareness among students regarding green career opportunities is not only crucial for their individual growth and career prospects but also for the broader goal of transitioning to a more sustainable and environmentally conscious economy. By bridging the information gap and showcasing the positives of jobs in sustainability, we can unlock the potential of the younger generation to actively participate in and drive the transformation towards a greener future.

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