Publishing

With the advent of super technology, the world is going at a break-neck speed. And same holds true for the publishing industry as well.  People are reading books, but more people are resorting to e-books. And e-books are being downloaded crazily. It’s like a revolution with the e-books. It has become very important to formulate a digital strategy. It is very crucial to have an e-book and reach a larger audience because the reach is unbelievable. The e-book market is growing by manifold. You won’t believe, but it’s a three-digit growth in this industry. Most of the e-commerce players like Amazon are already experiencing the shift in the trend. The sale of e-books is growing day by day. Around 30% of sales is for the e-books. And there is a huge chunk of potential in this market. Therefore, if people are demanding more e-books, shouldn’t you be taking an advantage of the situation? Shouldn’t you be focusing on the growth by leveraging the digital technology? Looking at the potential, you should have already jumped into this by now. You just convert the book into an e-book and reach a wider audience. But wait, this is not that easy. For all of you who have tried converting a print into an e-book, you must have realized how painful it is. The best way to get an e-book is to ask someone with expertise to do it. Indovance is one such firm with the technical know-how of the publishing industry. With all kinds of formatting and styles, Indovance also does a great job in helping you in converting into an e-book. Indovance helps with all kinds of e-book formatting. People are more concerned about the environment these days. And e-books can really save a lot of trees. Therefore, people are opting for more e-books. And people can carry/store hundreds of e-books in any one device. This is really amazing. People can read any book at any time, plus, they don’t need to worry about the physical damage that usually happens to the normal books. You can change the font settings, you can share the files, you can print it later on, and I can give you a list of other advantages that comes along with an e-book. But, you do get my drift, don’t you? And for the similar reasons, people are opting for e-books more than ever. For any writer, it is a dream that his/her work gets read by most of the people. That individual will always want to reach maximum number of people. And the best way to reach a maximum number is to go digital. To realize your dream, Indovance offers the best solution for e-book conversions with multiple-support formats.  Indovance has the expertise that you can utilize to grow by margins. So, if you are planning to grow by double and triple digits, or want to have an amazing rock-solid start, then partner with Indovance.  Indovance will use the best tools and provide you a tailor-made solution that will help you in realizing your dream. Ask for a Trial Project, OR Contact our Sales Team at: +1 800 929-8120. For more information, reach at us: [email protected] or   log on to: www.indovance.com

In publishing industry, the competition is very severe; with razor-thin margins on almost every product, publishers are compelled to improve their bottom line. Moreover, in this industry, the marketplace is common, and so are the offerings and features, making survival even more difficult. To give themselves a competitive advantage publishers are looking to outsource their services including typesetting. Although outsourcing may save costs for publishers, variety of outputs now makes it hard for them to do their publishing services in-house. There is a lot of pressure on publishers and on their partners to deliver shorter times to market.  The scope of outsourcing in publishing is vast and rapidly expanding, the critical aspect is the point of capture of incoming information that will help publishers shape suture relationships with their customers. Choosing the right partner: As in every other business, when you think of outsourcing your typesetting tasks, it is important that you choose the right partner; someone who puts your needs first, someone whom you find easier to do business with. While choosing your partner, especially when you want to outsource typesetting activities, consider the following: Make sure your partner has the right systems in place, that there is a drive to be more productive and efficient than anyone else. Make sure that they have the right element of innovation in their processes, optimum use of technology, and multi-skilled employees that have flexible working hours. If your partner also offers services like page production, copyediting, template layout designs, it will be great, as they will be aware of all the intricacies involved in typesetting in that case. Ensure that your partner is always willing to run that extra mile to satisfy your customers, as this will bring in customer loyalty. Ensure that they have the capacity to provide services round the clock, to deal with your global customers.

The digital revolution has changed the way in which the reader today looks at the content; technical, educational, or otherwise. Academic publishing especially is experiencing “unprecedented challenges” that are fuelled by rise in digitally available content and in university tuition fees. The academic bookselling industry thus is experiencing an extremely uphill task in reaching the student market. It’s time now that publishers work hand-in-hand with booksellers to face the challenging times to meet the needs of the students and that of the academic market. The challenge: Availability of educational content digitally is perhaps the biggest challenge faced by academic publishers, but it is not the only one. Here’s a quick look at some of the other challenges they face these days: Involvement of statutory bodies: Governments and statutory agencies decide the copyright norms, and define the enforcement guidelines too. This, many a times, outs the academic publishers in a precarious situation. Emergence of altmetrics: The demand always drives what gets produced. The confusion and disagreement over what should be published, and how to measure the accuracy and authenticity of the content creates radical ambiguity in the minds of academic publishers. Limited growth opportunities: Business must generally grow or die, particularly when you are answerable to shareholders. With more and more content available digitally, publishing budgets are tight and getting tighter. Amazon: Emergence of Amazon has made it easy for people to look for things online. Today, Amazon controls an increasing share of the commercial exchange in cultural information of all types. And, with more people venturing into online trade (of all kinds including e-books), academic publishers find it difficult to survive in this competitive market. Limited capacity for reinvention: Can publishers really provide services and solutions beyond traditional books and journals? The answer to this is “no”. With the market getting thinner by the day, publishers have realized that centuries-long past carries with it a very heavy weight of inertia that is not easily thrown off. “Outsourcing publishing can bring best-in-class service and collateral to your global audience. Considering this option can be the answer to your present day publishing challenges.”