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Typesetting: outsourcing service of a different level

In publishing industry, the competition is very severe; with razor-thin margins on almost every product, publishers are compelled to improve their bottom line. Moreover, in this industry, the marketplace is common, and so are the offerings and features, making survival even more difficult. To give themselves a competitive advantage publishers are looking to outsource their services including typesetting.

Although outsourcing may save costs for publishers, variety of outputs now makes it hard for them to do their publishing services in-house. There is a lot of pressure on publishers and on their partners to deliver shorter times to market.  The scope of outsourcing in publishing is vast and rapidly expanding, the critical aspect is the point of capture of incoming information that will help publishers shape suture relationships with their customers.

TypesettingChoosing the right partner:

As in every other business, when you think of outsourcing your typesetting tasks, it is important that you choose the right partner; someone who puts your needs first, someone whom you find easier to do business with. While choosing your partner, especially when you want to outsource typesetting activities, consider the following:

Make sure your partner has the right systems in place, that there is a drive to be more productive and efficient than anyone else.

Make sure that they have the right element of innovation in their processes, optimum use of technology, and multi-skilled employees that have flexible working hours.

If your partner also offers services like page production, copyediting, template layout designs, it will be great, as they will be aware of all the intricacies involved in typesetting in that case.

Ensure that your partner is always willing to run that extra mile to satisfy your customers, as this will bring in customer loyalty. Ensure that they have the capacity to provide services round the clock, to deal with your global customers.

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