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Why Signage Is Important for Marketing Your Business

Are you hoping to open a new small business this year? Do you plan to revamp your marketing strategy for 2016? If so, it’s time to consider signage and how important it is for your business’s advertising efforts.

Below we’re exploring all the reasons why signage is important for growth in all sectors. If your firm needs help with affordable CAD drafting services and sign design, please keep reading to learn how Indovance can help!

Why Signage Is Important

When you think about it signs are a great way to “sell” your business without using an actual person to do so. Signs silently work to draw attention to your company. They pull it away from all the others on the same street and set you apart from everything else. What’s better, your sign will also set you apart from competitors. Never again will a consumer mistake a different company for yours or vice versa. Why not take advantage of signage that gives you benefits?  According to the U.S. Small Business Administration website, signs serve as a primary link between a business and its customers.

According to smallbusiness.chron.com, “Exterior signs can be ground-mounted or building-mounted. Ground-mounted signs can take on a variety of shapes and sizes, and are typically mounted near a road to attract the attention of passing motorists. Building-mounted signs are attached to the place of business and may be useful in areas where foot traffic is prevalent, such as a downtown shopping area.”

Even more, signs that feature a business’s logo are even more effective than one without. They’re visible all day, every day. The logo will help reinforce the brand as well as offer continuous attention.

According to the SBA website, the cost-per-thousand, a common method used to measure the cost of reaching a thousand potential customers, is much lower for signage than other types of advertising, such as radio, televisions and newspapers.

Aside from promotional reasons, your LED sign will also help direct customers to your storefront. They’ll be able to better find you with a nice, big sign outside.

If you’re looking to incorporate an LED sign display outside your business consider talking with Indovance. We are here to offer you the services you need to become more visible as well as restructure your marketing plan to ensure your company brand succeeds and grows.

To learn more about LED signs and how they can benefit your business and marketing plan be sure to visit back with our previous blog post Advantages of Using LED Signs at Your Business.

Indovance Improves Your Design Capabilities with Creative CAD Drafting Services!

If you need help with signage or other design work,  and need to lower costs, maybe it’s time to consider sending out some of your work to one of the top CAD drafting services companies in the world – Indovance. When you outsource your drafting needs, you’re able to decrease your drawing time as well as gain the ability to get help with your engineering or architectural needs as well.

All you have to do is trust Indovance to offer you the best customer service available! Call us today to learn more about the benefits we offer to businesses that want to grow and succeed at new levels, while lowering overhead costs and gaining profitability! You won’t be sorry you decided to take advantage of our BIM, mechanical design, or CAD drafting services!

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