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Benefits of the Billboard and Signage Manufacturing Industry for Advertising and Marketing


We often remember what we view as compared to what we hear or listen to. While following marketing advertising trends, we overlook the most powerful form of advertising, i.e., the billboard and signage industry. To grow businesses, companies prefer signage and billboard ads. 

It’s likely that the traditional, boldly printed billboard is among the first examples that come to mind when you think of iconic advertising mediums. 

As per Signarama which is the signage manufacturing industry in Toronto, Billboards and signage contribute to 58% of the total audience who were interested in attending an event, 56% talked about something funny about the ad they saw on a roadside billboard, 33% have been reminded to tune into a TV program and 44% of a radio station,26% noted a phone number and 28% noticed a website address written on a billboard. 

There are several marketing advantages of the billboards and signage industry that others cannot provide. Let’s Explore. 

The Billboard and Signage Industry  

One of the most recognizable and efficient forms of advertising, billboards have grown in popularity since the first recorded billboard lease was signed in the 1860s. 

However, advertisers have continued to value the products of the Billboard and Sign Manufacturing industry as a way to reach mass audiences in an increasingly fragmented media landscape, benefiting demand for the industry. This is due to growth in advertising expenditure and an increase in business formation. 

Products from the billboard and signage manufacturing sector are mostly used by businesses and downstream advertisers in a variety of industries, which buy signage to advertise and distribute information about their goods and services. 

Increased advertising spending and a rise in new business creation have boosted industry demand over time. 

Today, Digital billboards and Signage are the best-known advertising tools, but they can also be an effective marketing medium when included in a larger marketing plan. Digital signage is now a preferred method of business communication with customers and clients thanks to recent technological advancements. With the aid of specialized software, you can sync signs in various cities all over the world. 

Why Signage Industry Is Important for Marketing and Advertisement 

When you think about it signs are a great way to “sell” your business without using an actual person to do so. Signs silently work to draw attention to your company. They pull it away from all the others on the same street and set you apart from everything else. What’s better, your sign will also set you apart from competitors. Never again will a consumer mistake a different company for yours or vice versa. Why not take advantage of signage that gives you benefits?  According to the U.S. Small Business Administration website, signs serve as a primary link between a business and its customers. 

According to small business chron, “Exterior signs can be ground-mounted or building-mounted. Ground-mounted signs can take on a variety of shapes & sizes and are typically mounted near a road to attract the attention of passing motorists. Building-mounted signs are attached to the place of business and may be useful in areas where foot traffic is prevalent, such as a downtown shopping area.” 

Even more, signs that feature a business’s logo are even more effective than one without. They’re visible all day, every day. The logo will help reinforce the brand as well as offer continuous attention. 

According to the SBA website, the cost-per-thousand, a common method used to measure the cost of reaching a thousand potential customers, is much lower for signage than other types of advertising, such as radio, television, and newspapers. 

Aside from promotional reasons, your LED sign will also help direct customers to your storefront. They’ll be able to better find you with a nice, big sign outside. 

If you’re looking to incorporate an LED sign display outside your business, consider talking with Indovance. We are here to offer you the services you need to become more visible as well as restructure your marketing plan to ensure your company brand succeeds and grows. 

Outsourcing Signage Services – Your Sign for Success

Connect with a Specialized Signage Design Partner

Signage Industry – Stats and Trends  

U.S. Digital Signage Market

The above graph clearly illustrates that billboards contribute to maximum business growth. They contribute approximately 52% to outdoor advertisements as compared to other methods. Billboards prove to be the most effective out-of-home advertising. 

Billboard is no doubt the best marketing technique but in this, you must also use precise messages for the ads, minimized texts with proper signs to indicate messages, and hoardings at the right location. This helps you get more relevant views. 

Signage Industry – Stats and Trends  

In 2019 the digital signage market is estimated to be $20.8 billion and by 2024 it is anticipated to reach $29.6 billion at a CAGR of 7.3%. The signage industry is growing at a rapid pace. Since the world is going digital with 4G and 5G coming in. Signages have exponential power to market your brand, playing with the human psychology and mindset of people in general. It looks provocative and bold, but at the same time gathers trust as well. The fastest-growing signages in the business are AFIS (Automated Fingerprint Identification System). Here’s a list of the market share of some of the major applications in the signage industry. 


The above image shows the different types of biometric technology and its subsequent usage.

Source – Grandviewresearch.com 

With growing technologies, outsourcing became easier since the communication gap decreases to nil. Technology helped to outsource – to grow stronger and mightier! With the help of the rule-based computerized system, any person can now offshore their services easily and effectively. 

Outsourcing the signage services to India is of major importance in every sense since it built up an altogether new way/perspective of business communication while giving you the fastest TAT possible. The chain of outsourcing businesses started in the 1990s when the USA – a major driver of the world economy, started showing interest in giving India, the opportunity to bloom. Keeping in mind the merits of India such as its low cost, highly skilled workforce, English-speaking class, and some friendly and supportive government policies. 

According to many businesses, the Design/Pre-print stage of sign detailing is the top workflow bottleneck for sign production companies. If you are experiencing a similar situation, let us assist you with the most engaging and effective signage design and detailing services. Whether you need a simple post and panel, channel lettering in a custom font or a whole set of rebranded interior signs, the team at Indovance can handle it, so you can keep your printers hot, your shop busy, and your installers in the field! 

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About Indovance 

Indovance Inc  with its exclusive delivery hub in India is a global CAD technology partner serving the needs of the AEC industry since 2003. We focus on the unique need of each project or client and believe in addressing the real challenges and guarantee that the process will be well-coordinated, smooth, efficient, and hassle-free.  

We collaborate with our customers around the world to develop bespoke business solutions using our enormous engineering talent pool and state-of-the-art technology. To deliver long-term engineering and business strategies, we align with your culture and processes to create an unbreakable partnership. With over 500 full-time employees and more than 600 customers in the US, Europe, India, and Asia, we are poised for the next level of success.  

Indovance acts as a catalyst, Empowering You for positive change and supporting you to Do More. 

For more queries regarding any of the above-mentioned topics, feel free to connect with us on our website www.indovance.com or contact us on +1-919-238-4044 

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